Competitor Analysis

                                                                                                                                             

                                                        7.1 Table of competitors

Name, location and business size	Product/service	Price	Strengths	Weaknesses
Company: Tomtom Location: Amsterdam Business size: over 40 countries Company: Navitech Location: Turkey Business size: 600 shop Company: Garmin Location: America Business size: 35 offices worldwide Company: Becker-Avionics Location: Germany Business size: Germany, America and Europe	GO 1005  WEEU PX-407 GPSMAP 62s AR6201-(002) voice direction	£250 £70 £500 £1,200	Bluetooth, voice recognition, 3D map Micro SD card, multimedia, Mster Dual-Core 500 Mhz processor High life of battery, high-sensitivity receiver,t ransfer from device to device 118.000 MHz - 136.990 MHz, auto store function of last 9 channels, -20°C to +55°C	Have not expandable memory, not support the media, little life of battery Have not Bluetooth, not have voice recognition, paid update No touch, have not image viewer, small pixel The screen is small

7.2 SWOT analysis

Strengths Very high life of battery,  device tell directions, display the remaining distance	Weaknesses Inability to do more advertising around the world , this work to be adapted to the new, new staff
Opportunities There are many individuals and firms demand, devices from abroad are suitable prices	Threats Economic crisis, customers need to give good publicity, I need to give a good confidence

7.2  Unique Selling Point (USP)

Unique Selling Point (USP) Providing high quality and market price under, ideas presented to them is quite satisfactory, the quality and warranty must be provided