Costs and Pricing Strategy

                                                                                                                                             

	Product/service name	Car GPS, Boat GPS, Aircraft GPS, military vehicles GPS
A	Number of units in calculation	1200, 250, 60, 300
B	Product/service components Car GPS, Boat GPS, Aircraft GPS, military vehicles GPS	Components cost 15, 80, 250, 100
C	Total product/service cost	18000, 20000,9000,30000
D	Cost per unit	15,80,150,100
E	Profit margin (£)	65,340,650,200
F	Price per unit	80,420,900,300
G	Profit margin (%)	81.25%,80.95%,72.22%,66.66%
H	Mark up (%)	433.33%,425%,433.33%,200%